NYT – How to Make Tough Decisions Easier


  • Fear of Better Options.
    • Researchers call this phenomenon maximization –  relentless researching of all possible options for fear that you’ll miss out on the “best” one
  • maximizers tend to make better decisions
    • less satisfied with those decisions than are people who make quicker ones based on less research (called satisficers)
  •  maximizers less satisfied because they felt regret and second-guessed their decisions
  • Enter the Mostly Fine Decision
    • M.F.D. is the minimum outcome you’re willing to accept for a decision – outcome you’d be fine with, even if it’s not the absolute best possibility.

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