Fear of Better Options.
- Researchers call this phenomenon maximization – relentless researching of all possible options for fear that you’ll miss out on the “best” one
maximizers tend to make better decisions
- less satisfied with those decisions than are people who make quicker ones based on less research (called satisficers)
- maximizers less satisfied because they felt regret and second-guessed their decisions
Enter the Mostly Fine Decision
- M.F.D. is the minimum outcome you’re willing to accept for a decision – outcome you’d be fine with, even if it’s not the absolute best possibility.